Soul Economy

“If you do things well, do them better. Be daring, be first, be different, be just.” - Anita Roddick

Since beginning my Soul Economy journey, I have met so many wonderful entrepreneurs who are passionate about their business and working towards making a positive contribution to society. I have also discovered that these entrepreneurs are often overloaded.

Do you struggle with the following:

• You do not have enough time, or maybe even the marketing skills, to effectively promote your business
• You are working “in the business” and do not have time to “work on the business” which is needed to grow
• You are concerned about the increasingly competitive market and need to differentiate your brand but not sure how
• You have a website but you are not generating much traffic
• You are seeking new and innovative ways to grow your business and would like some help

IS THIS YOU?

This started me thinking about what else I can do to help “soulful entrepreneurs” grow their business and therefore, continue to build and grow ethical consumerism.

Not only am I passionate about growing ethical businesses, I have the skills and experience to do this. With over 20 years experience in marketing, advertising, promotions, branding, sales , business development and strategy, I have developed and grown businesses. Combined with this my roles in growing international markets, has resulted in an understanding and appreciation of working with different cultures — from Switzerland to China — what a contrast! I have worked in a wide range of industries, more recently in education so I understand the importance of educating people — of showing them a new and better way.

I have worked in both large and small companies and understand the pressures of small and micro businesses – time, money, staffing and the need to achieve a clear return on investment. I also understand that marketing “soulful businesses” requires a unique skill set as there are different challenges. To find out more, check out A Bit About Me.

I am now offering my services and expertise to assist “soulful entrepreneurs” with:

• strategic marketing planning for your business
• promoting your business
• developing your brand
• building your presence online
• developing your promotional material

I can work on a set project. Or if you need an experienced Marketing person, but do not have the funding or requirement to employ someone full-time, then you can outsource me on an as needed basis. To find out more about the services I can offer you, check out How Can I Help?

I can hear you saying, great but how much will this cost me? I understand the financial pressures,
particularly that small business faces. However, at the same time you need to be profitable and grow
to stay in business. I can help you with this and will work with you to develop a cost-effective
solution that meets your needs. Once we determine your requirements I will then prepare and submit a proposal to you.

How I Can Help?

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation.

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” — Peter Drucker

I can assist you with the following:

And, if you have a unique requirements let me know and I will see if I can help. I love a challenge!

A Bit About Me

“What I know is, is that if you do work that you love, and the work fulfills you, the rest will come.” – Oprah Winfrey

Here is a small sample of my business experience and results achieved. If you would like to find out more, I would be happy to discuss this with you or send you my CV. You can also check out my profile on Linked In at http://www.linkedin.com/in/sijimedia.

In my last role as Marketing and Sales Director for an international network of language schools, I was responsible for growing the local and international student numbers for Global Village Sydney (Universal English College). This included all online and offline marketing, sales and business development. I had the added complexity of regular travel to Europe and China to develop these markets and as anyone knows who has worked in these markets — the way of doing business, the culture, and just about everything is entirely different! Achievements: Student numbers increased year upon year and reached the highest numbers ever recorded in the company’s 18 year history in some months.

While Marketing Manager at Macquarie Graduate School of Management (MGSM), I was responsible for growing students numbers through innovative online and offline marketing strategies. Achievements: Initiation and implementation of the highly successful “Where successful people go to go further” positioning, branding and TV campaign. Student numbers increased and we closed the gap and became a real contender for market leader AGSM.

Prior to that, I was the NSW Manager for a local government purchasing scheme with over 170
members and 300 suppliers. This involved growing our share of the highly competitive and mature NSW market through innovative marketing, sales and business development activities. In my sales travels I experienced remote parts of NSW that many people have never visited! Achievements: Exceeded profitability targets and doubled revenues.

How We Will Work Together

“You need to surround yourself with quality human beings that are intelligent and have a vision.” – Vince McMahon

To start with I will discuss your requirements with you, determine what you would like to achieve and how I can help. Based on this, I will then submit a proposal and once agreed will start work. The process will be as follows:

Let’s Chat

If you would like to have a chat about your requirements and how I can help, please give me
a call on 0431 728 740 or email me on amanda@souleconomy.com.

I look forward to hearing from you!

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