I recently read about Bono’s new (RED)™ campaign and thought it was worth noting and discussing on Soul Economy. The background is that Bono has teamed up with Bobby Shriver, Chairman of DATA (debt, AIDS, trade Africa) to create the (RED)™ concept and campaign. They have secured big business to participate in what they consider [...]
Thank you to everyone who has contacted us via the Contact Us form on Soul Economy. We greatly appreciate your readership and support! Unfortunately, we have experienced a slight technical hitch and have not received your emails sent to us via the Contact Us form. If you have sent us emails and we have not [...]
I recently came across some interesting research from the US, conducted by Cone Inc in 2006, which reinforces by thoughts that the younger generation has high expectations of their employers. 79% of Millennials, those born between 1979-2001, want to work for a company that cares about how it impacts and contributes to society. 64% say [...]
The Corporate Responsibility Index is a strategic management tool to enhance the capacity of businesses to develop, measure and communicate best practice in the field of corporate social responsibility. It does this through benchmarking corporate social responsibility strategy and the implementation process. St James Ethics Centre, working in partnership with The Sydney Morning Herald and [...]
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