2008 Brands with a Conscience
A top-level think tank of brand professionals, The Medinge Group, has released its
5th annual Brands with a Conscience list. The Group selects nominees on principles of humanity and ethics, rather than financial worth.
The evaluations are based on reputation, self-representation, history, direct experience, contact with individuals within the organizations, media and analysts, an assessment of the expressed values of sustainability and evidence of the human implications of the brand and whether the brand takes risks in line with its beliefs.
Patrick Harris from the Medinge Group said that “…the winners are not peripheral, fad-based organizations. They are thriving, successful, humanity-centric entities. They are market-forming and world-changing. Together, they are a glimpse of the future of brands.”
And the 2008 soulful enterprises are:
Aveda
www.aveda.com
Chocolonely
www.chocolonely.com
Hennes & Mauritz
www.hm.com
Happy Computers
www.happy.co.uk
International Watch Co.
www.iwc.com
Pret a Manger
www.pret.com
Dame Anita Roddick
www.anitaroddick.com
Star School: The Colin Morley Award for excellence by an NGO
starschool.brimstone.net/document.asp?levelid=180
To find out more, visit http://www.medinge.org/press/2008/01/international-think-tank-announces-2008.html
What's next?
Tags: Anita Roddick, aveda, brands with a conference, Chocolonely, ethics, H&M, Happy Computers, human rights, International Watch Co., Pret a Manger, Star School, sustainability
